Dignity in Care 


Live Well at Home is committed to providing care with dignity and passionately believes that being treated with dignity is a basic human right, not an optional extra. The company has therefore signed up to become a Dignity Champion.  

Dignity Champions believe that care services must be compassionate, person centred, as well as efficient, and are willing to try to do something to achieve this. Dignity Champions are willing to: 

  • stand up and challenge disrespectful behaviour rather than just tolerate it;
  • act as good role models by treating other people with respect, particularly those who are less able to stand up for themselves;
  • speak up about Dignity to improve the way that services are organised and delivered;
  • influence and inform colleagues;
  • listen to and understand the views and experiences of citizens.

Champions are all committed to taking action, however small, to create a care system that has compassion and respect for those using its services. Each Dignity Champion's role varies depending on their knowledge and influence and the type of work they are involved in.  

Dignity Champions include health and social care managers and frontline staff. They also include doctors, dieticians, porters, care workers in care homes, MPs, councillors, members of local action groups and Local Involvement Networks (LINks), and people from voluntary and advocacy organisations. People who use care services, their relatives and carers as well as members of the public are becoming Dignity Champions. For more information on Dignity Champions please visit


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